Becoming a Beautycounter Brand Advocate

As a busy mom running a marketing business, I was looking for my tribe of girlfriends that could relate to my stage in life. As a long-time researcher of clean products, well let’s be real I’m a researcher of all kinds of things. I was eager to find a skincare line that made me feel good, performed well yet still had clean ingredients. Allowing me to feel more put together as I navigated the busy and exciting phase of life I was in. Isn’t it amazing what a good cream and a little lip gloss can do for your mental state?

I have always had very sensitive skin so for a long time I have always been conscious of what I put on my skin in hopes of avoiding adverse reactions or rashes. I use the EWG Skin Deep Database regularly to review ingredients in my lotions and makeup, this is a super helpful tool for finding particular ingredients and products. Although helpful, sometimes I would get overwhelmed with all the results and choices. Where would I begin? I could not always find the particular products from certain brands as I was freshly recovered from a serious eczema outbreak and wanted to avoid any skin reactions.

I kept hearing about this brand “Beautycounter” but I didn’t know much about it. I decided to order a few products and see how my skin would feel. I figured why not give it a try, that was back in April of 2019. My first order included a day cream, concealer, blush and sunscreen. From the first order of products, I was actually hooked. Several friends stopped to mention how good my skin had been looking. I realized there must be something different about these products that is actually getting the job done. I finally found products that worked well for my sensitive skin, provided protection from the sun, and made me feel good about my maturing skin! By my second order, I added the Band of Beauty membership because I knew I had found something I really loved. By joining this I get to take advantage of some amazing perks including free gifts, product credit, and free shipping!! My next order included a few of my favorite products from Beautycounter ever. Still nearly three years later, and I can’t go a day without the Counter+ Lotus Glow Cleansing Balm and the Countertime Supreme Cream, and my daughter’s beloved Jellies.

Fast forward, 2 ½ years later, I felt a push to join as a Beautycounter brand advocate. I had been using and loving the high-performing products for nearly 3 years and I wanted to share what I learned with others. Why should I keep this to myself anymore? I had to share that I found high-performing products that I know are safe with my friends and family. Especially since they were always complimenting my skin. On top of it, it is a very low risk to start a clean beauty business. I was immediately drawn to the mission and commitment to provide and advocate for safer skincare and beauty for everyone. Their transparency and inclusiveness was something that I really valued in their brand. I was craving a creative outlet and was immediately drawn to the network of like-minded, smart businesswomen that have joined together as a powerful community for a greater good. I am not someone who wears makeup all the time; but I do care deeply about all of our health and wellness through clean, future minded products.

My Favorites

You may not want to switch all your products at once as it can be an overwhelming process as well as not great for your skin. Switching product by product can help your skin adjust and I definitely took it slow when switching to cleaner products. Honestly, I am still learning more and more about “greenwashing” and being careful about what is advertised. I have products I buy and love from other brands as well as trying out DIY options when I want to save money. There are many great clean beauty products on the market today; but, Beautycounter has led the way in advocacy, transparency, and rigorous screening for harmful ingredients. No more googling ingredients and products in the drugstore aisles anymore. I have found products that seriously work and are safe as can be. I feel like good skincare is worth the investment of time and money to see good results.

Beautycounter Skincare Favorites

Countertime Line

You can start slow when using a new regimen. I have dry skin and was looking for anti-aging properties to add into my skin care. I started with the Countertime Supreme Cream. This rich, deeply hydrating cream reduces fine lines and wrinkles, consists of plant derived ingredients, and uses tripeptides to improve skin elasticity. Bakuchoil has results comparable to retinol without side effects as well as Swiss Alpine rose. This boosts skin antioxidant defense and fights inflammation. I have since added the full regimen to my day and evening routine. You can save money by buying a full regimen that fits your skin needs. For finding your most specific skincare needs try taking the Beautycounter skin care survey. Some of my other favorites from the Countertime Line are the Lipid Defense Cleansing Oil and the Mineral Boost Hydrating Essence, which is nourishing, lightweight toner.

Beautycounter Makeup Favorites

My makeup routine is very simple most days, but I do have a few favorites to feel put together in five minutes or less.

Beautycounter Sunscreen Favorites

I think I may have tried every clean sunscreen on the market for babies, children and adults. I research and try new brands each year and use what I find to be the most budget-friendly that is recommended on the skin-deep database. SPF is one of the most important products to have as part as a skincare regimen and is the number one way to prevent skin cancer. My son is very sensitive to most sunscreens so we are very careful about ingredients, safety and sun protection. Here are the sunscreens we reach for most often:

Beautycounter Haircare

My experience with Beautycounter’s body and haircare line is fairly new. I have found clean and green body lotions and hand soaps/creams that have worked for my family. But, I have been enjoying the newly formulated and sustainably packaged hair care line by Beautycounter.